Getting your keywords right is crucial. The keywords you choose can impact the type of customers you reach. The more relevant your keywords, the more likely they’ll match what your customers are searching for.
- Add brand names, plurals, abbreviations, and common misspellings.
- Go beyond individual keywords by including relevant phrases.
- Include words customers use to describe your product or service. For suggestions, learn about Microsoft adCenter’s keyword research tools.
- Review and update your keyword list often—because as the market changes, so does the lingo.
- Choose specific terms and phrases that relate to your landing page.
- To get more impressions, broaden your keyword list. But make sure your ad copy is relevant and attracts only the right customers.
- Specify a match type for your keywords, from broad, phrase, or exact.
- Broad: Your keywords are set to broad match by default. This means your ad is displayed when any of your keyword terms appear in any order.
- Phrase: Your ad is displayed when your keyword terms appear in a searcher’s query—even if other words are present.
- Exact: Your ad is displayed only when your exact keyword term or terms are typed in by a searcher—in the exact order you specify. It means fewer impressions, but a more interested audience.
Use adCenter’s in-depth reporting analysis feature to learn more about your audience.
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