Bing Ads is a tool to help you manage your search advertising campaign on Bing. You only pay when someone clicks your ad.
Microsoft and Yahoo! sites deliver a sizable volume of 5.7 billion monthly searches2, and a 31.7 percent search share in the U.S.2, that you will be able to reach with search ads through Bing Ads. Our audience is significant in size and online purchase activity. The unique searchers on Microsoft and Yahoo! sites (including Yahoo! Search, Bing, and partners) are likely to spend 25 percent more than the average searcher, and likely to spend seven percent more than Google searchers in the U.S.2
As well, 35 percent of the unique searchers using Microsoft and Yahoo! sites (including Yahoo! Search, Bing, and partners) do not use Google in the U.S. That’s 57 million unique searchers in the U.S. that you can only reach with search ads through Bing Ads.1
Maximize the return on your investment (ROI) by targeting your audience and getting the most out of your advertising spend. You can connect with the right consumers by aiming for specific demographics like: location, age group, gender or even where someone might be searching online. You can target your audience by choosing up to 10,000 keywords as well as negative keywords, and applying them to your ad groups.
Bing Ads provides you with helpful performance data that you can use to optimize and improve your search advertising campaign. Our streamlined settings save you time by allowing you to view your data in one page. You can also customize your online campaign by specifying date ranges, improving report charts, and choosing how you want to sort your results.
The Bing Ads Community Site offers content related to Bing Ads and its products, that can help you get the most out of the Bing Ads toolset. It also allows you to engage with other customers, as well as members of the Bing Ads team.
To help you gain and demonstrate expertise in search advertising, we created Microsoft adExcellence—the new Bing Ads accreditation program. With it, you can capitalize on one of the best converting audiences in the industry by learning the ins and outs of Microsoft search advertising.
Don't have a MBing Ads account? Get started today
Bing Ads helps you manage your search advertising campaigns simply and efficiently. Signing up is quick and easy. You only pay when someone clicks your ad. Sign up today to get connected with customers.
