What It Costs for Search Advertising

How much does search advertising cost?

With Microsoft search advertising, the amount you spend on your campaign is based on two factors:

Your monthly search campaign budget
Your maximum bid

Pay-per-click advertising

Microsoft search advertising is based on a pay-per-click (PPC) cost model. You determine your base bid, which is the maximum amount you’re willing to pay when someone clicks on your ad. You’ll never be charged more than your base bid and you might even pay less. With search advertising, one cent more than the next highest bid guarantees your ad is displayed.

Set your own budget to fit your needs

By establishing your own monthly budget, you control your search advertising spend. You also have the flexibility to manage separate monthly budgets for individual campaigns. Learn more about budgeting and bidding with Microsoft adCenter.

Low-cost solutions across search and display

With costs ranging from $3,000 to $15,000 USD per month, you have a host of advertising options—from email solutions, online shopping datafeeds and banner advertisements to an integrated media solution utilizing both search and display.

Ready to get started?

Pay a one-time fee of just $5 USD to create your Microsoft adCenter account and start using all the programs, tools and services that Microsoft search advertising has to offer.

Sign up for adCenter


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QuickLaunch program

Get free support from a search advertising expert with the adCenter QuickLaunch program. Our search experts can assist you with planning, creating, analyzing and optimizing your campaign.