With Microsoft search advertising, the amount you spend on your search advertising campaign is based on two factors:
- Your monthly search campaign budget.
- Your maximum bid (the highest amount you’re willing to pay when someone clicks on your ad).
Microsoft search advertising is based on a pay-per-click (PPC) cost model. This means that you specify your base bid—which is the maximum amount you’re willing to pay when someone clicks on your ad. Bids begin at $0.05 per keyword.
You’ll never be charged more than your base bid and you may even pay less. In search advertising, you just need to pay one cent more than the next highest bidder to ensure your ad is displayed.
Establishing your monthly budget is one more way that you control how much you spend with Microsoft search advertising. You also have the flexibility to manage separate monthly budgets for individual campaigns.
Provide your contact details, choose keywords, target your customers, write your ad, and pay a one-time $5 USD fee to create your Microsoft adCenter account.
With costs ranging from $3,000 USD to $15,000 USD per month, you can explore options including email solutions, online shopping datafeeds, banner advertisements, and even combined search and display options. Check out our all-inclusive advertising opportunities.
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