You Pay Only When Someone Clicks on Your Ad

Microsoft search advertising is based on a pay-per-click (PPC) cost model. This means that you specify your base bid—which is the maximum amount you’re willing to pay when someone clicks on your ad.

You’ll never be charged more than your base bid and you may even pay less. In search advertising, you just need to pay one cent more than the next highest bidder to ensure your ad is displayed.

 

You Specify the Budget That Best Fits Your Needs

Establishing your monthly budget is one more way that you control how much you spend with Microsoft search advertising. You also have the flexibility to manage separate monthly budgets for individual campaigns.

Low-cost Solutions Across Search and Display

With costs ranging from $3,000 USD to $15,000 USD per month, you can explore options including email solutions, online shopping datafeeds, banner advertisements, and even combined search and display options. Check out our all-inclusive advertising opportunities.

Get Free Support from a Search Advertising Expert

The Microsoft adCenter QuickLaunch program provides you with your own dedicated search advertising expert—for free. Search experts can assist you with planning, creating, analyzing, and optimizing your search advertising campaign. 

Get Free Help from a Search Expert

Ready to Get Started?

Provide your contact details, choose keywords, target your customers, write your ad, and pay a one-time $5 USD fee to create your Microsoft adCenter account.