Accessed by more than 40 million unique users,1 Bing is a decision engine that provides consumers a faster way to make more informed choices.
Broadcast your message to target consumers in a highly relevant online environment that is engaging, user-friendly, and cost-effective. Maximize your performance-driven advertising campaigns across Bing by using:
- Search advertising on Bing. Served alongside organic search results, Search advertising offers a way to reach consumers when they are actively looking for information about your products or services and are in purchase decision mode.
- Content advertising. Expand your reach across the Microsoft Content Network with keyword-driven campaigns and reach out to consumers while they are browsing relevant content-rich web sites.
- Mobile Search Adsbeta. Microsoft adCenter is currently conducting an invitation-only U.S. beta for mobile search ads on Bing. These ads are shorter text-based ads displayed on http://m.Bing.com/ that will allow searchers to click on the ad’s landing page or click-to-call the business directly from their mobile device. You can express your interest in participating in this invitation-only beta by filling out our interest form.
Manage your search and content campaigns in Microsoft adCenter, a tool to help you monitor your campaign in a format that is easy to use and easy to customize. Microsoft adCenter allows you to:
- Easily import Google and Yahoo! campaigns.
- Control your spend and budgets. You only pay when someone clicks on your ad.
- Leverage offline tools such as adCenter Desktop (beta) and Microsoft Advertising Intelligence to manage your campaigns and build and expand keyword lists.
Create your Microsoft adCenter account* and start your performance advertising today!

*There is a non-refundable $5 activation fee to create a Microsoft adCenter account.
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