Can’t see your ads when you search for your keywords? Don’t just increase your bidding. One of the best ways to get to the top is to improve the click-through rate and stay competitive
Be strategic with your bids and begin to calculate your ROI. If you’re not already tracking conversions, we recommend using adCenter’s conversion tracker. By tracking your conversions, you’ll be able to better understand which keywords and ads are the most profitable and adjust your bids accordingly.
- Monitor your keywords closely for positioning and set your reports to run frequently.
- Prioritize the keywords that bring you the most traffic and are most relevant to your products and services.
- When you start your bidding, use adCenter’s suggested bids as a guide. Review and adjust your results accordingly after one week.
- Bid on individual keywords rather than entering one bid for your whole list—because different keywords require different amounts to reach the top.
- Try focusing your budget on specific phrases and keywords. For example, a business in Seattle that offers services to certain areas might use those neighborhood names as keywords.
- Try incremental bidding to help focus on your demographic. You can run a demographic report in adCenter and use adCenter labs to determine your demographic and then set your bid accordingly.
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