Web
United States Change Location
 | Contact Sales

Microsoft Advertising Intelligence (formerly adCenter Add-in for Excel BetaBeta) can help you get the most from your search and content advertising campaigns. Learn how to optimize your keyword profile, generate targeted suggestions for additional keywords, hone your campaign by geographic locale or by demographic, and much more by watching the step-by-step video demonstrations below.

Microsoft Advertising Intelligence Overview

Overview

Take a walk through the basic functionality of the Microsoft Advertising Intelligence tool—from building and expanding your keyword list to monitoring performance and researching query trends.
Keyword Wizard

Keyword Wizard

Get started with the Keyword Wizards, which combine powerful features to guide you through keyword expansion, forecasting, and pricing.
Keyword Suggestion

Keyword Suggestion

Ready to build or expand your keyword list? Get suggestions based on bidding behavior, find terms that contain selected keywords, or discover new keywords that are similar to existing terms.*
Keyword Monetization

Monetization

Use the pricing module to see how selected keywords are performing in relation to clicks, average position, impressions, click-through rates, and more.
Traffic by Month

Traffic by Month

The Traffic features let you view historical and forecast impression counts for specific keywords. Start with a monthly report, and then take a closer look at daily traffic.
Content KPIs

Content KPIs

Brand new to Microsoft Advertising Intelligence, get access to information to help you develop effective keyword strategies and maximize ROI for your content campaigns.

*Note: The keywords generated by Microsoft Advertising Intelligence are not guaranteed to meet adCenter Editorial Guidelines. You are responsible for the keywords you choose.


Additional Resources

Microsoft Advertising Intelligence Community Forum

Check out what people are saying about Microsoft Advertising Intelligence in the Microsoft Advertising Intelligence forum. Learn tips, troubleshoot, and share and seek feedback.
Print |



Get Started with Microsoft adCenter