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Case Studies

Auto insurer doubles qualified traffic with Bing

Case Study | 04/29/10

Learn how a search marketing agency doubled qualified leads for its client, a major auto insurance company, by working with Bing and Microsoft Advertising. This included stronger conversion rates and better ROI than competing platforms.
Auto insurer doubles qualified traffic with Bing

Bing improves sales for music instrument retailer

Case Study | 03/26/10

A discount musical instrument retailer imported their search advertising campaign from Google and Yahoo! over to Bing. With help from Microsoft Advertising, their campaign resulted in better keyword optimization and a more qualified audience.
Bing improves sales for music instrument retailer

Gourmet retailer doubles click-throughs and conversions with Bing

Case Study | 03/25/10

A savvy gourmet gift retailer doubled click-throughs and conversions with a Bing search advertising campaign without increasing their previous year's budget. They spent 15 percent more at another search engine to get the same results as Bing.
Gourmet retailer doubles click-throughs and conversions with Bing

Poshcuffs puts Bing to the test

Case Study | 12/21/09

After several months of running keyword campaigns on Google and not seeing the ROI it needed, British e-tailer Poshcuffs decided to give Bing a try. The internet start-up saw immediate results.
Poshcuffs puts Bing to the test

Intel finds Bing for mobile 40 percent more efficient than online search

Case Study | 02/10/11

Intel partnered with Bing for Mobile to drive consumers to Intel's mobile website. Learn how this campaign generated a lower cost per click (CPC) and higher click through rates (CTR) than competitive mobile search engines.
Intel finds Bing for mobile 40 percent more efficient than online search

Bing achieves higher ROI than mobile competitors for JK Harris

Case Study | 02/10/11

JK Harris selected Bing for mobile to gain incremental reach and drive efficient customer acquisition for their tax resolution services. To meet their campaign objectives, a click-to-call mobile search campaign was developed that centered on mobile-focused keywords to drive calls and increase ROI prior to and during the 2010 tax season.
Bing achieves higher ROI than mobile competitors for JK Harris

RW Lynch achieves 30 percent lower CPA with Bing for mobile

Case Study | 02/10/11

RW Lynch selected Bing for mobile to develop click-to-web and click-to-call mobile search campaigns to drive customer inquiries and customer sign-ups. Learn how the campaign achieved a lower cost per acquisition than other mobile search competitors.

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RW Lynch achieves 30 percent lower CPA with Bing for mobile