MSN's Strategic Account Summit 2006: Connecting on every level
This invitation only event brought together over 700 of the most elite advertisers, media moguls, marketers, and technologists from 27 countries. Unparalleled in the industry, SAS is two stimulating days of dynamic speakers, sneak previews, and thought-provoking dialog. The exciting announcements, sneak previews, and stimulating dialog make this the must attend event in the advertising community every year. Don't worry if you missed something. You can relive all of it here.
Microsoft adCenter launches
Steve Ballmer discussed Microsoft's commitment to develop & evolve a healthy ecosystem, connecting consumers & advertisers with relevant content across the entire Microsoft media network in the U.S. using tools like Microsoft adCenter.
Windows Live Search delivers on rich, relevant, local content
Christopher Payne demonstrates the innovations in search. From Windows Live Search to Windows Live Local, search is a rich field for advertisers.
Welcome to the 7th Annual Strategic Account Summit
Joanne Bradford
A dialog is not just crucial to the success of this event, but to the continued and mutual success of the industry.
Marketing, Brand Building, Leadership & Inspiration
Jim Stengel, moderator
Being a part of people's lives in a positive way is the job of marketers today.
Advertising: The Powerful Universal Connection
Sir Martin Sorrell
Innovation and branding are the two challenges advertisers will need to master.
Search: Relevance, leadership, local, enterprise
Christopher Payne
Preview the innovations & ad opportunities in search—from Windows Live Search to Windows Live Local.
MSN Media Network takes the stage
John Nicol
From user-generated content sites built by BEET to pilot programs with Reveille, the MSN Media Network is growing and evolving.
Creativity meets innovation online
Sir Ken Robinson
The Internet provides an unprecedented demand for creativity and an outlet for innovation.
Windows Live Services & Microsoft adCenter
Blake Irving
Irving previews Windows Live--from the home office to the mobile phone to the enterprise--the advertising opportunities are virtually endless.
Connecting with Consumers
Donnie Deutsch with Bill Gates
The consumer lives a digital lifestyle. Through search, targeted messaging, mobile media, and ad-supported services, Microsoft will be there.
Truth Trumps Everything
Donnie Deutsch with Shawn “Jay-Z” Carter
Staying relevant & selling to the younger generation revolves around being truthful in advertising.
Connectivity: Embracing Advertising
Steve Ballmer
The era of digital marketing is nascent, and it will evolve with tools like the Microsoft adCenter, which launched May 4, 2006.
Point/Counterpoint
Greg Stuart, Moderator
Point/Counterpoint panel discussion between sales and influential marketing leaders about user-generated content.
Who needs Creative Directors anyway?
Scott Donaton, Moderator
Creative panel discussed what it means to be a creative agency in this medium, how to sustain creativity in a results-driven medium.
They Have Met the Future and it's MSN
Gayle Troberman with Mitch Canner, Moderator
Gayle Troberman along with Mitch Canner, Simon Renshaw and Ben Silverman discuss rich, interactive, user-generated content.
Digital Lifestyle & the Gaming Opportunity
Robbie Bach
Microsoft has breadth and depth in the gaming community, making for incredible opportunities for advertisers.
