Enhance Your Coverage with Run of Network
In advertising, diversity pays—which is why we recommend you consider our Run of Network (RON) options. RON helps you extend your reach and sweep up those prospects that may be missed in a single ad buy.

 

With RON, you purchase "clusters" designed to reach specific audiences. Offered in premium ad units, RON targets more consumers across a wide variety of sites throughout our entire network of advertising options.

 

In short, RON can enhance your coverage using our extensive array of engaging Microsoft properties.

 

Network-Wide Campaign Reach
A sampling of available properties includes:

Apply Targeting to RON for Optimal Campaign Efficiency
Efficiency is critical, and RON delivers. To ensure campaigns reach target audiences even outside of contextual buys, we offer the following:

Applying targeting techniques to RON clusters can optimize your campaign spend and maximize your ROI.

 

Behavioral Targeting
Behavioral targeting reaches consumers who express interest in your products through their online behavior—so your message goes where it is most relevant.

 

RON, Messenger and Hotmail currently offer 25 behavioral targeting segments. Coupled with RON, behavioral targeting is a way to maximize your return, especially if you are an advertiser of Consumer Packaged Goods, Travel, Autos, Telecom, Financial Services and more.

 

Efficiency Is Critical and RON Delivers
RON connects you with a broad audience across a diverse array of site and technologies. For more information, contact a Microsoft Sales Representative.