"These days it’s essential for us to understand the demanding retail customer business and drive brand advertising value. There are now more opportunities than ever for retailers to stand out from the crowd of and establish a brand connection with customers to drive more sales.

 

"I began my career in advertising at the age of five when I appeared in a print campaign for Log Cabin syrup. I’ve been at Microsoft for seven years and have worked with the nation’s top retail advertisers, including Target, Best Buy, Circuit City, and Kohl’s. I’m truly excited about how retail marketers can extend their brand throughout the network today via a plethora of advertising opportunities, such as key sponsorships, rich media, and more."

By studying the impact of online advertising on offline sales and return on investment, Target gained insight to more profitable and cost-efficient ways to leverage their ad spend.

 

When Dell wanted to expand its reach, it turned to MSN. As a merchant on MSN Shopping, Dell was able to increase sales volume and decrease its cost per unit.

 

To increase subscriptions to its e-mail newsletter, Nordstrom enlisted MSN to provide a rich media solution that was easy and effective.