In the Travel Biz? Make Your Search Dollars Work for You

Case Study, 05/28/07
Understand Travel Consumers with Microsoft adCenter
With Microsoft adCenter, you can gain deep knowledge of online travel consumers. The powerful demographic capabilities of adCenter provide a robust level of control and transparency over audience profiles, so you can focus your campaign on specific customer prospects and get the most out of your advertising dollars.
 
Audience Intelligence Gives You the Targeting Advantage
Microsoft adCenter delivers demographic analytics that are key to building ads that engage qualified travel consumers. With audience intelligence, you can:
    • Confirm your knowledge of your audience.
    • Learn new facts about your audience.
    • Discover analytics that promote effective changes in your campaign strategy.
 
Applying the knowledge you gain from adCenter, you can refine your campaign strategy to reach your target audience more efficiently.
 
Refine Your Campaign with Audience Intelligence
Delivering rich audience intelligence, adCenter empowers you with the knowledge to attract qualified travel consumers and increase your conversion rates. Once you’ve gained knowledge of the keywords travel consumers use to query your products and services, you can refine your search advertising strategy to target the best prospects and filter out the excess.
 
With the knowledge gained through adCenter audience intelligence, you can also maximize your search engine marketing spend across other search engines.
 
What Can Live Search Do for You?
A Live Search ad campaign, powered by Microsoft adCenter, provides a fantastic forum to target your desired audience.
 
A valuable element of any successful online advertising strategy, Live Search reaches over 99 million people per month across MSN and Windows Live1. Expose your business to this large audience today.
 
Register Now!
It’s easy to start your Live Search ad campaign—simply provide your contact details and pay a one-time, $5 fee to create your Microsoft adCenter account. Sign up now to see what adCenter can do for you.
 
Get Started with Microsoft adCenter
 
1. Nielsen//NetRatings, October 2006, U.S. Home/Work Combined; Nielsen//NetRatings @Plan, Fall 2006