As consumers increasingly share photos and preserve their memories in the digital world, online providers are vying for market share. Smilebox has emerged as a leader in this fast-growing market, yet needed a strategy for staying ahead of its more established competitors. With the help of Microsoft Advertising, Smilebox built a highly successful search engine marketing campaign that targeted a highly relevant audience.
Smilebox needed a marketing strategy to stay ahead of its competitors and drive brand awareness among its target audience of women aged 25 to 60. The company has always relied heavily on search engine marketing to drive subscriber growth, and meticulously monitors ROI and results.
Smilebox partnered with Microsoft Advertising, and in May 2009, launched keyword campaigns on Bing,
TM Microsoft’s decision engine. And Bing gave Smilebox plenty to smile about.
Although no changes were made to the campaigns, when Smilebox started running ads on Bing, the company immediately noticed more relevant results. In its first six months advertising on Bing, Smilebox saw a 27 percent increase in users who installed the company’s digital photo creation software and a 56 percent increase in subscriptions.
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With the help of Microsoft Advertising, Smilebox was able to drive brand awareness and grow its recurring revenue stream by targeting a highly relevant audience.
To learn more about how to optimize your campaigns on
Bing, call a search specialist at 1-800-518-5689. Don’t have an account?
Sign up through Microsoft Advertising adCenter.
