Retail Specialist Emily Timko of Microsoft Advertising shares her point of view on how consumers' use of mobile devices are impacting retail advertising.
Mobile phones are poised to significantly impact the way people shop. Looking ahead to 2014, Gartner estimates that three billion adults around the world will be equipped to conduct transactions via mobile or Internet technology. And mobile phones will overtake PCs as the most common web access device worldwide by 2013.
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As consumers become increasingly connected – to each other and to brands - it is critical that retailers develop a seamless cross-platform communication strategy and shopping experience. They should leverage the mobile strengths of convenience and portability to build brand loyalty and ultimately, drive sales.
Here are five things for retailers to know. Read more detail on each of these in the
Retail Mobile Marketing Report.
Mobile commerce will become a significant sales channel in 2010. - Retailers will extend their traditional CRM strategies through the mobile channel.
- Mobile will act as the connective tissue connecting print and online media.
- Consumers will increasingly rely on their phones in order to obtain “real-time” purchase input.
- The concept of mobile coupons will continue to gain traction; however, in-store redemption will continue to be a challenge.
Mobile offers an immediate opportunity for retailers to connect with their customers in a meaningful way. Because of obstacles presented by this new media, retailers that will be most successful are those who partner with experts to help define the strategy, build the tools and communicate with their customers.
Download the report to read full details.
