Research Report, 12/06/10
Moms move markets, and for marketers, they’re a critical target audience. But keeping top-of-mind among moms has become increasingly challenging, as consumers take charge of their media experiences at home, work, and everywhere in between. Understanding moms’ media behaviors and attitudes can help marketers see the opportunity in a dynamic media landscape.
Microsoft Advertising recently conducted a study on the media usage, attitudes and expectations of “Multi-screen Moms.” The results are detailed in the white paper Marketing at the Crossroads: Engaging Moms in a Multi-screen World.
Key findings include:
- Moms are leaders in screen convergence, extending media activities across multiple screens, especially mobile media.
- Moms are more receptive to marketing messages on every screen compared to other audiences.
- Moms highly value consistent, connected cross-screen media experiences.
Watch our insight-packed on-demand webcast featuring new digital moms research.