LaptopBroker.com is an e-commerce, small business leader, dealing in the procurement and resale of new and refurbished computers and peripherals, as well as a provider of spare parts for those markets.
LaptopBroker.com wanted to expand its customer base, increase sales and gain a competitive edge within the industry. They were also looking for a turnaround on their current campaign due to its high costs and low reach to its ideal audience, which translated into low return on investments. Their goals included:
- Greater reach to relevant core audience
- Higher sale volumes and conversions
- Increased efficiency and cost-effectiveness
LaptopBroker.com teamed up with Microsoft adCenter media specialists, who created a strategy that included:
- Expanded keyword libraries
- Higher keyword relevancy
- New bid management strategies
- Extending the campaign into Microsoft content ad network
- Optimizing ad copy through A/B testing to solidify best performing ads
Microsoft presented LaptopBroker.com with a cost-effective strategy that optimized their online presence and resulted in nearly a 100% improvement in conversion rates over Yahoo! and up to 70% improvement over their Google search campaign results.
It’s easy to start your Microsoft search advertising campaign—and start reaching the right audience.
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