The Challenge
Since 2002, CPC Logic has been working with a diverse portfolio of clients, including automotive, finance and real estate. Recent enhancements to their technology differentiate them from other SEM providers by offering cutting-edge comparison tools and customizable reports. CPC Logic delivers value by providing a hands-on service approach combined with advanced bidding technology to ensure search budgets are spent efficiently, regardless of the client’s size. During 2008, they helped automotive and other industry-challenged clients prosper during the recessive state of the economy. 

The Creative Solution 
CPC Logic set out to increase exposure and conversions by at least 30 percent for their client NewCars.com. Recognizing the opportunity to expand their reach through Microsoft Content Ads they set up content-only campaigns in addition to their search campaigns. The content campaigns included keywords that were under performing in their search campaign but were ideal for the content network. CPC Logic also took advantage of the targeting capabilities available in Microsoft adCenter. They utilized their proprietary data and the demographic targeting functionality to bid aggressively on NewCars.com’s target audience of 25- to 65-year-old individuals. 

The Results
Microsoft Content Ads allowed CPC Logic to expand on luxury and niche car keywords that were challenging to manage in Search. Advertising on this medium drove incremental converting traffic to their client’s Hummer, Land Rover and Jaguar pages. As a result of implementing Content Ads, CPC Logic has seen powerful results since the beginning of 2008.


Increase Trend for Impressions and Clicks

• Their client’s content traffic and conversions have increased an average of 17 percent month over month, for six consecutive months.
• Demographic targeting increased conversion rate by 1.2 percent from March to April 2008.

To learn more about Microsoft Content Ads contact your adCenter representative or go to: 
http://advertising.microsoft.com/search-advertising/content-advertising/how-it-works 

Download the CPC Logic case study (PDF, 1.1 MB)

Get started with Microsoft adCenter today.

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