Research Reports

Research reveals the four distinct pathways for multi-screening consumers and what it means for advertisers.

Research by Microsoft Advertising and BrandScience proves that online marketing drives offline sales.

A recent survey reveals how and why consumers in Greater China purchase luxury goods.

Research reveals how consumers discover campaigns and what drives engagement.

A new study helps advertisers effectively market to auto buyers across channels.

This research reports highlights the benefit of putting brands front and center on the MSN Homepage.

A look at how the industry needs to adapt to embrace the momentum behind Real Time Buying (RTB).

Microsoft Advertising set out to learn how consumers use their mobile devices on the path to purchase.

Active traders represent a significant online presence. Find out how to reach this audience.

Research reveals insights on a growing trend in digital advertising. Find out why video advertising is effective.