Toyota Argentina wanted to drive new subscribers to its e-newsletter. Already a leader in the country’s automobile industry, Toyota Argentina turned to Microsoft Advertising to launch an online advertising campaign targeting men and women 35 and older on Windows Live™ Hotmail and Windows Live Messenger.
With the growth in the market for sharing photos and preserving memories in the digital world, online photo service providers are vying for market share. In need of a strategy for staying ahead of its competitors, Smilebox partnered with Microsoft Advertising to drive brand awareness and grow its recurring revenue stream by targeting a highly relevant audience.
For CPG brands, brand favorability is typically the most difficult metric to move through advertising. Consumers often wait until after they have tried the product to form an opinion. With MSN Games, this CPG was able to lift brand favorability and purchase intent before trial and purchase by 15 percent. Read more about it.
During one of the most challenging economic periods for carmakers, Kia sought a way to deepen engagement with their brand to a targeted demographic. Microsoft Advertising provided a rare advertising opportunity that combined mass audience, interaction and engagement in an environment that drove results.
In January 2009, Discovery Networks was gearing up for the April premiere of “Deadliest Catch: Season 5,” and had one goal in mind: make the season premiere the most anticipated television event of the year.
