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Premium Solutions Case Studies

Xbox helps Reese’s sweeten brand awareness and engagement

Case study | 03/03/11

Microsoft Advertising created a visually rich Branded Destination Experience within Xbox® to engage Reese’s target audience outside TV and drive positive brand awareness.
Xbox helps Reese's sweeten brand engagement

FragranceNet.com increased site visits and customers with the TV Network

Case study | 03/01/11

FragranceNet.com is always looking to reach new customers, increase brand awareness, and grow site traffic. Partnering with the TV Network led to increased site visits and more customers.
FragranceNet.com increases visits with TV Network

Football Hero wins fans for Pepsi

Case study | 12/21/10

Pepsi International built on the success of its PepsiMax Club campaign to attract male consumers from new markets to its interactive digital football experience.
Football Hero wins fans for Pepsi

Retail shoppers, purchase paths and the media that influences them

Case study | 12/07/10

An in-depth Microsoft Advertising study looks at how shopper behavior has changed, how shoppers approach purchase decisions, and the media that influences these purchases.
Retail shoppers, purchase paths and the media that influences them

Old Spice wins with Xbox LIVE campaign

Case study | 10/06/10

When Old Spice wanted to reach a new target audience to promote their Fresh Collection, a new line of subtle deodorant scents, they turned to Xbox Live to help reach their target audience.
Old Spice wins with Xbox LIVE campaign

MSN Games delivers a healthy solution for CPG brand

Case study | 07/20/10

MSN Games helps a leading CPG brand promote its specialty frozen pasta line among health-conscious women with a branded game.

 

 

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MSN delivers a healthy solution for a CPG brand