Description
  • A standard-size ad product that supports 100K file size to enhance branding capabilities, the user experience and reveal dynamic messaging within the ad space.
 
Benefits
  • Functionality allows for large file sizes.
  • Ability to display dynamic content, streaming rich media, and more, unleashes message potential.
  • Incremental "polite" download means the ad does not affect the page.
  • Clients get access to both MSN® logged data as well as PointRoll's AdTracker for advanced data metrics and effectiveness of all elements of the ad unit.
  • Marketing with PointRoll on MSN gives you brand association with award-winning sites and services, as well as incredible reach to the millions of users who visit MSN every day.
 
The End-User Experience
  1. User visits an MSN page scripted with the PointRoll TomBoy. The 40k ad loads into the UAP ad placement.
  2. The Flash experience begins, providing a rich media experience for the user.
  3. Once page has fully loaded, the "polite'' download begins. The incremental download may be up to 100k for additional SWF.
  4. Once "polite" download ends, the initial ad is replaced by the heavier ad, providing a richer end user experience.
  5. The user may initiate a re-play of the ad if desired.
 
When the user's browser can't handle a PointRoll ad, a default banner is served. This banner is a general "click here" banner and must be a GIF or JPG.
 
Data Logged by the Advertising System
The MSN advertising system logs the following data and uses this data to create reports:
    • Ad request: Number of times a PointRoll ad is requested.
    • User click-through: Total aggregate click-through rate for the entire ad.
 
For PointRoll specific reporting information, please go to PointRoll.com.
 
Ad Specifications
The PointRoll TomBoy ad format is available in the following sizes on MSN:
 
For site-specific acceptance, please contact your MSN account representative.
 
Requirements for Submission
Send to your MSN Account Manager the following information:
    • Advertiser Name.
    • Order Number.
    • Start Date.
    • End Date.
    • Page Group Code.
    • Creative: Width.
    • Creative: Height.
    • PointRoll Tag.
 
Ad Submission Guidelines
There are two steps to getting a PointRoll ad live on MSN. First, the advertiser is required to use PointRoll's user interface to upload necessary creative or submit creative to PointRoll. PointRoll then creates ad tags that need to be trafficked to MSN in order to get the ad live.
 
MSN requires 3 business days from the date tags are received from PointRoll for testing, scheduling and publishing tags on the MSN network. The MSN 3-day turnaround time will commence once a complete creative submission is received by MSN and when a corresponding MSN Order is signed.
 
*Note: PointRoll requires approximately 5 days for ad creation, testing, validation, and ad tag creation once the Insertion Order has been signed by all parties. Completed code (tags) must be tested and validated by PointRoll prior to final submission to MSN.
 
*Note: Once tags are finalized by PointRoll, they should be forwarded to your MSN Account representative with the required submission information, if the MSN account rep has not yet been notified of ad tag completion. The MSN Account representative will then coordinate directly with adsubmit@microsoft.com for implementation.