Microsoft has helped dozens of pharmaceutical companies identify unique solutions that attract notice, gain mindshare, and deliver patient engagement. For us, it’s about helping companies build a set of solutions that boost sales.
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September 25-26, 2007
Princeton, NJ
(Gold Sponsor)
Microsoft is a Gold Sponsor at this year’s Patient-Centered Marketing event, providing solutions to the challenges of designing, launching, and measuring a patient-focused marketing campaign.
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October 24-25, 2007
Parsippany, NJ
With this year’s theme of “the Age of Innovation,” the Direct-to-Consumer Fall conference reveals lessons learned from the edge of innovation and unique solutions for DTC advertising.
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Spring 2008
Washington, DC
Attended by more than 600 industry members, the DTC National presents an opportunity to learn about the latest issues, research, and case studies critical to direct-to-consumer marketing.
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Available Now
Consumer Health on MSN
Case Studies/Research Reports
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When looking to reach 20- to 40-year-old white-collar workers and improve its brand image, GlaxoSmithKline decided to add MSN Messenger to its media mix. |
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When Colgate wanted to study the effectiveness of its advertising of Colgate Total, marketers found that they could boost purchase intent with online advertising, and optimize branding results.
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Find Out More
For more information about advertising opportunities for the health industry, contact: Eva Papoutsakis pharma@microsoft.com 646-225-4679
Get the Facts on Health Advertising
- MSN Health & Fitness is the #2 health site on Web.1
- 74% of users between 36 and 65 use Hotmail to discuss medicine and health.2
- 80% of all Internet users are using the Web to research health conditions.3
- More facts
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