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Online Targeting

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Find Your Audience Segment
With online targeting, you'll improve click-through rates and ad conversions, and increase the return on your marketing spend. A targeted campaign makes the conversation with your customers more engaging and relevant. And with the Microsoft Media Network, you'll reach your audience quickly.

Choose from several key online targeting options:

Behavioral targeting is based on online search behavior, so your message to consumers becomes even more relevant.
Category targeting lets you reach your audience with ad placements on pages that contain specific content.
Custom targeting can be based on your advertising objectives and strengthened by our partnership with comScore.^*
Profile targeting segments consumers by demographics, wherever they are and when the message is most relevant to them.
Remessaging gives you a second chance to communicate with potential customers.
See new research on how shoppers use media

To get started or learn more about advanced targeting with Audience Select, contact a sales representative today.

^* Available to qualified advertisers only.

ROI-Based Performance Media Pay-per-performance pricing options: CPA, CPC, CTC Includes display, search and content ads

Contact Sales

Find Your Audience

Let us know who you’re looking for and we’ll tell you where on Microsoft Advertising to find them.

Online Targeting

Choose from several key online targeting options:

ROI-Based Performance Media

Find Your Audience