The Wall Street Journal Digital Network and Microsoft have announced a deal, through which Microsoft is the exclusive third-party provider of paid search and content (contextual) ads. The Wall Street Journal network of high-profile, high-impact sites includes The Wall Street Journal Online, Barrons.com, Marketwatch.com, and more.
The addition of these sites will bring an additional 20 million unique viewers each month to the extended Microsoft network, and serves more than 330 million page views per month specific to the highly sought-after financial services audience for advertisers.
Brian McAndrews, senior vice president, Advertiser and Publisher Solutions at Microsoft, said the deal was important to the company—and its adCenter customers--on two key levels.
“First, it makes the extended Microsoft advertising network the premier destination for advertisers interested in reaching financially-minded users,” McAndrews said. "Secondly, this deal is a strong indicator that we're gaining significant traction with our advertising platform. The Wall Street Journal Digital Network is one of the largest financial services publishers in a very dynamic vertical segment.”
The deal results in a critical media buy for financial-services advertisers. The new web sites add to a growing, important financial audience targeted by Microsoft, including readers of MSN Money, CNBC.com and EDGAR Online.
At Microsoft, adCenter customers can begin reaching these desirable consumers right away. Not yet an adCenter customer? Don’t miss out on the opportunity to connect with these savvy financial experts on our growing network of high-impact web sites. Sign up today.
Read the full Microsoft-Wall Street Journal press release.
