Microsoft Receives Prestigious Awards at Valencia Festival of Media
Industry News, 04/21/09
Microsoft was presented with three prestigious awards at the inaugural Valencia Festival of Media:
Media Company of the Year
Digital Media Company of the Year
Local Deal of the Year award for Microsoft Advertising’s creative solutions campaign for Coca-Cola Co., in collaboration with Starcom in Italy.
Alastair Ray, the awards director, in a statement said the winners represented media owners that had shown the ability to best adapt to the changing landscape by producing solutions that not only appeal to consumers but provide effective platforms for advertisers.
"The changing media landscape challenges media owners as much if not more than advertisers and agencies," Mr. Ray said. "These media owners have adapted their businesses to the new, always-connected consumer and provided integrated platforms for brands to deliver business success. Creativity and innovation are now an important part of any successful media owner's DNA."
