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The Two-Screen MSN Home Page: Maximum Impact for Less

Industry News, 02/09/09

Global brand advertisers looking to extend their reach and maximize the impact of their ad buy have a powerful new offering—mobile web ads purchased through the new MSN Two-Screen Bundle.

 

The Two-Screen offer combines an MSN PC home page Roadblock and an MSN Mobile home page Roadblock into one integrated—and cost-effective—ad buy. Advertisers receive a display ad on the MSN PC home page and a banner on the MSN Mobile home page, effectively coordinating their efforts across the web, no matter how users access MSN. 

 

Research shows that the mobile web extends the reach of online sites by an average of 13 percent,1 creating a big win for advertisers.

With this offer you can save 48 percent from standard mobile ad rates, but only for a limited time. 

 

What are other benefits of the Two-Screen offer?

  • MSN PC Web Home Page and the MSN/Windows Live Mobile network have a combined monthly reach of approximately 70 million unique users.2 
  • MSN and MSN Mobile have a combined monthly reach of over 64 million unique users. 
  • Targeting consumers on MSN and MSN Mobile can drive greater ad impact, relevance, and extends the brand reach.

 

To learn more about the Two-Screen MSN home page and how to get started, contact a sales representative today.


Contact Sales


1. Nielson, May 2008.
2. comScore MyMetrix, November 2008.