 At this year’s Strategic Account Summit, industry visionaries and innovators converged to discuss the renewed possibilities of today’s evolving media. Joanne Bradford, Corporate Vice President and Chief Media Officer of MSN, opened the event with a provocative assertion: change is a product of people who are inspired by the world around them—as well as by what they do and how they are doing it.
Other sessions included lively discussions on how to shape future technologies and the business opportunities associated with them. Participants were invited to give their input via instant polls, at interactive kiosks, and face-to-face discussions.
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Speaker Bill Gates discussed the future of media and the advertising possibilities associated with it. He explained that the "live" era is here, and it will yield major innovations over the next several years, changing the way we think about and interact with media in our daily lives.
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This panel discussion included Kim Kadlec, Chief Media Officer, Johnson & Johnson; global warming activist Laurie David; and best-selling author of Permission Marketing, Seth Godin. They discussed the drive for change and how advertisers can take the lead.
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Yusuf Medhi, Senior Vice President and Advertising Strategist for Microsoft, elaborated on the cross-network opportunities of Microsoft Advertising. He reasserted Microsoft’s commitment to work with advertisers to build distinctive, world-class brands every second of every day.
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This exciting series of speakers included cutting-edge marketers such as Omar Hamoui, Founder & CEO, AdMob; Mich Matthews, Senior Vice President, Central Marketing Group, Microsoft; Michael A. Jackson, Vice President of Marketing and Advertising, General Motors North America. They discussed new avenues for advertising and what it takes to create a successful next-generation campaign.
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SAS Participants also witnessed the debut of Windows Live Hotmail, which now offers massive reach and hot new features. The popular e-mail service is now set to bring your brand close to your consumers as they discuss plans, make purchases, and influence others.
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More SAS 2007 Highlights
Joanne Bradford, Corporate VP, Chief Media Officer, MSN
ProfileBobby Shriver, CEO, Product (RED)
Hollywood SpotlightKevin Wall, Founder & CEO, Control Room; Allen Shapiro, Principal & President, Mosaic Media Group; CEO, Dick Clark Productions; Ben Silverman, CEO, Reveille LLC
Joanne Bradford
Maurice Lévy, Chairman & CEO, Publicis Groupe; David Kenny, Chairman & CEO, Digitas Inc.; David Droga, CEO, Droga5
Gary W. Flake, Technical Fellow, Microsoft |
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