Rodale Inc., publisher of wellness and fitness web properties including MensHealth.com, Prevention.com and RunnersWorld.com, has announced an agreement to make Microsoft their exclusive third-party provider of contextual and paid search advertising.
“The inclusion of Rodale in our lineup of syndicated advertising partners is a strong indicator that we’re continuing to gain significant traction with our advertising platform and further complements our vertical expertise in health, finance, travel, autos and entertainment,” said Scott Howe, vice president of the Advertiser and Publisher Solutions Group at Microsoft.
Microsoft implements innovative ad-serving technologies, contextual advertising and paid search advertising capabilities through its
adCenter platform, an offering available via the Microsoft Advertising portfolio. The contextual advertising offering helps advertisers connect with health-conscious consumers in more effective ways by matching placements of text-based ads with Rodale’s editorial content. For example, if a consumer visits RunnersWorld.com or is reading an online article about running shoes or equipment, he or she might be more likely to see an ad for running shoes than an ad for a microwave oven, because of the content on the web page. This targeting functionality provides advertisers with an enhanced level of audience segmentation, and gives consumers an improved and more relevant online experience.
“Combining Microsoft’s contextual advertising and paid search advertising capabilities with our compelling content will provide additional value to our visitors by ensuring the advertising they see is aligned with their interests,” said Daniele Campbell, Associate Vice President, Interactive Marketing, Rodale. “We are excited that Microsoft’s premium network will offer brands flexibility and a new level of customization.”
Rodale’s extensive range of health and wellness web sites includes MensHealth.com, Prevention.com, RunnersWorld.com, WomensHealthmag.com, Bicycling.com, OrganicGardening.com, BestLifeOnline.com, RunningTimes.com, iYogalife.com and MountainBike.com. All are expected to begin providing
Microsoft contextual advertising by the end of July, with paid search advertising to follow at a later date.
Microsoft Advertising provides world-class advertising tools and solutions for digital advertisers and publishers to drive brand and consumer engagement. With
contextual and search advertising managed with adCenter, advertisers can create effective, efficient campaigns on a range of budgets.
Start search advertising with Microsoft by creating an adCenter account today.
