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Press Release, 08/11/08
On July 1, Microsoft announced a new addition to its Live Search offering: a natural language search company in San Francisco called Powerset. Powerset’s talented engineers are addressing problems with old search methods and implementing a new way to search. This method focuses more on the intent of the words people put into a search.
The reason that Microsoft and Powerset are passionate about improving search intelligence is that keyword-based search lags in accuracy. About a third of searchers don’t get answers on their first try, and have to perform multiple searches in order to find the information they are looking for.
Microsoft’s acquisition of Powerset is an exciting step in the right direction in resolving these issues. |
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