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Industry News, 08/11/08
msnbc.com and its "Fuller Spectrum of News" campaign were recognized last June at the 40 th Annual Effie Awards in New York City. The Effie awards honor the most effective marketing campaigns, as determined by a jury of advertising peers. In the category of Small Budget campaigns, msnbc.com received a Gold Effie for its innovative “Fuller Spectrum of News” campaign, which featured the popular “NewsBreaker” game, playable at www.newsbreakergame.com. A video highlight of the campaign is available at the Effie Awards Showcase site.
Don’t miss out on 2008’s opportunities to advertise on msnbc.com. At Microsoft, our internet advertising opportunities can help you connect with your consumers as they use different media throughout the day, building your brand and helping increase sales.
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