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Industry News, 09/08/08
Behavioral targeting, or the method of mapping online activity, is a practice that is poised for growth. According to an article from eMarketer, growth on ad spend of behavioral targeting will increase to $4.4 billion by 2012.1 This is a substantial increase compared to the modest $775 million that is being spent on it today.
eMarketer says what will most likely drive behavioral targeting’s growth is the emergence of online video. 1 Online video’s presence on the web is increasing at a rapid pace. Since video ads are high priced and as advertisers invest more in them, they will likely use behavioral targeting to ensure the efficiency of their investments.
Learn more about the targeting opportunities available with Microsoft Advertising, including behavioral targeting capabilities. To start applying them to your advertising campaign, contact a Microsoft Sales Representative.
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