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The Changing Landscape
Monday, September 24th
Karl Siebrecht, President of Atlas, joined other panelists Monday to discuss the impact of recent industry deals, such as Microsoft’s acquisition of aQuantive this year. Commenting on the acquisition, Mr. Siebrecht said it was an ideal marriage of the marketing prowess of Microsoft Advertising and the marketing heritage of aQuantive. Advertisers can expect to see conversions and attribution accelerating more quickly as a result of the deal.
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Search 2.0 - Innovations and Advancements in the Next Generation of Search
Monday, September 24th
Searchers today are no longer satisfied with simply pulling up a list of Web sites, according to Doug Stotland, Director, adCenter Product Management, Microsoft Digital Advertising Solutions. Mr. Stotland participated in Monday’s panel to discuss the implications of Search 2.0, the next generation of search.
Because search was originally based on a text-based model, it is now outdated in today’s world of interactive maps, Web video and other types of engaging content. The next generation of search will offer these options, which will have wide-ranging implications for search advertisers. |
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Keynote Session: A Case Study in Collaboration
Tuesday, September 25
Chris Di Cesare, Director of Creating Marketing, Xbox joined panelists from Burger King, Blitz Games, and Crispin Porter + Bogusky to discuss the highly successful series of branded Xbox games created for the international restaurant chain.
Before deciding to create a series of branded Xbox Burger King games, the restaurant was reviewing an 18-month media buy with a holiday window.
Knowing video games provided a good intersection between their customers and gamers, they went with Xbox over other competitors due to how well the brand fit in with their own. Though risky due to the many variables in the project, the campaign was a huge success for both Burger King and Xbox. |
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The Adweek Conversation
Tuesday, September 25th
Facebook takes privacy very seriously, according to Mike Murphy, VP, Media Sales, Facebook. Mr. Murphy participated in a discussion with other industry peers on a panel today to discuss the hottest issues on the forefront of the digital revolution.
Because Facebook is proactive about guarding user privacy, users feel at ease and can build their own social walls. This is a key selling point for the social networking giant—delivering to the consumer exactly what they want. |
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Wednesday, September 26th
A new global study from MTV, Nickelodeon, and Microsoft challenges assumptions about the relationship between young people and technology. Over 18,000 youths from 16 countries participated in the research. |
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