Advertising leaders from around the globe gathered together for the advance08 Advertising Leadership Forum in Redmond, WA, to discuss key topics that included consumer connections, strategies for success, and the future of digital media. Brian McAndrews, senior vice president, Advertiser and Publisher Solutions, hosted the Microsoft event.
In an interview with PressPass, he spoke further about the evolution of digital advertising and the new technologies and solutions Microsoft Advertising is offering up to help advertisers, agencies, and publishers reach their target audiences online. McAndrews answered questions regarding upcoming Microsoft products and technologies, the new Microsoft Advertising brand, strategies for better targeting and engaging with consumers, and more.
Read the full interview.
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