The innovative approach Microsoft brings to web advertising, including developing effective analytical tools, and helping companies like Viacom monetize their web properties, is the focus of the cover story for the May 19, 2008, issue of BusinessWeek.
In describing the current web advertising market, the BusinessWeek article sets out the decided advantage Microsoft Advertising boasts in customer service. The BusinessWeek cover story details how advanced analytical tools provided by Microsoft Advertising allow for smarter and more cost-effective media buying and selling. Clients now have the ability to follow user behavior at a far greater depth. These analytic tools, the article suggests, hint more at where web advertising is going.
The successful monetization of media giant Viacom’s web properties by Microsoft Advertising is recounted in the BusinessWeek cover story. With an understanding of user experience and software know-how, Microsoft Advertising has been able to develop assets that had previously gone untapped.
BusinessWeek’s take on the Microsoft strategy in developing the future of web advertising is available as of May 8, 2008, at the BusinessWeek website.
Inside Microsoft's War Against Google:
http://www.businessweek.com/magazine/content/08_20/b4084036492860.htm?chan=search
Learn more about online advertising solutions from Microsoft Advertising.
