The Microsoft Corporation announced that Microsoft Advertising would be the exclusive third-party provider of mobile display advertising for CNBC. Microsoft and CNBC have had an advertising-syndication partnership since December 2007. Based on their past success, CNBC decided to further their existing relationship with Microsoft into the mobile market.
This is an important step in the expansion of Microsoft’s advertising market that stretches beyond PCs into emerging markets like mobile and in-game advertising. It shows that Microsoft Advertising is a one-stop-shop platform with great reach and sustainability.
The deal also gives CNBC more opportunities to engage their audience across multiple platforms and devices. It represents Microsoft’s first mobile ad syndication in the U.S., and is indicative of Microsoft’s ability to build on its current relationships across the globe.
“With real-time quotes and breaking news alerts, CNBC has one of the fastest-growing business and financial mobile sites with over 10 million page views in the last 30 days,” said Elisabeth Sami, Senior Vice President for Business Development of CNBC. “We are excited to extend our advertising alliance to include mobile and offer our advertisers further flexibility and a new level of customization.”
Microsoft Mobile advertising is available in 11 markets across the globe: Australia, Belgium, France, Italy, Germany, Japan, the Netherlands, Spain, Sweden, the United Kingdom, and the United States. CNBC mobile consumers will now see mobile display ad placements provided by Microsoft’s advanced mobile ad serving technologies on http://www.m.cnbc.com/.
Discover how you can reach the on-the-go consumer with mobile advertising solutions from Microsoft. Contact a sales representative today to get started.
