Marketing challenge
To build awareness and excitement among potential viewers of ABC's "FlashForward" TV show and entice them to watch. Their target audience was adults 18-54 years old.

Solution
By building a multi-screen solution across the PC, mobile web, and television screens, Microsoft Advertising provided ABC with the means to connect with a significant number of potential fans—no matter where they spent their time interacting with media—and motivate them to tune in to the premier. The campaign included placements across web properites like MSN, MSN TV, Wonderwall, Xbox LIVE, and Massive, as well as mobile properties like MSN, Windows Live, and Verizon mobile.

The results
On the opening Thursday of the season, ABC captured first place in overall viewership, beating out CBS by 1.3 million viewers. In addition, ABC was first in the key 18-54 adult segment with a 57 percent greater audience than CBS. "FlashForward" won the coveted 8 P.M., spot—ABC’s best performance in that timeslot in 20 months.

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