In April 2009, Discovery Networks partnered with Microsoft Advertising on an unprecedented online campaign to promote the season premiere of the popular reality TV show “Deadliest Catch.” Consumers were presented with promotional rich media executions shown across all Microsoft Advertising screens—including the MSN home page, the MSN Mobile home page and Xbox LIVE.
The four-day campaign helped drive more than 6.2 million people (P2+cume, 2009) to watch the season premiere, making it the most-watched episode in the series’ history. The success of the “Deadliest Catch” campaign is a prime example of how powerful a message can be when it surrounds your audience as they consume media across multiple screens.
Microsoft Advertising harnesses the power of both technology and media to deliver fully integrated experiences across multiple screens. We partner with marketers and agencies to build brand affinity and engage your customers with the right message at the right time in the right place. Here’s how:
On the TV with Xbox LIVE. With over 30 million members, advertisers have the opportunity to connect with consumers on the largest screen in the home while those consumers are engaged in a lean-forward activity where interaction is an essential part of the experience.
On the PC with Microsoft Media Brands and Microsoft Media Partners. Microsoft Media Brands (including MSN and Windows Live) and Microsoft Media Partners (including msnbc.com, FOX Sports and CNBC.com, among others) offer a rich portfolio of online content and services that attract more than 68 percent of the online audience.
On the Go with Microsoft Mobile Media. The premium MSN and Windows Live content and services that consumers rely on are available on mobile Web through MSN Mobile, Windows Live Mobile, Bing
TM for Mobile and Verizon Wireless.
