Overview Audience Profile Screens Ad Formats  
With 10 million unique users each month, MSN Video is an ideal device for consumers to use to control, condense, and combine their video viewing choices.

Demographics

Gender
    • 49.6% are Male
    • 50.5% are Female
Age
    • 33.5% are 55+
    • 3% are 18-24
    • 63.6% are 25-54
Income
    • 71.2% have a household income of $50K+
    • 49.1% have a household income of $75K+
    • 22.1% have a household income of $50,000-74,999
    • 18.5% have a household income of $75,000-99,999
    • 18.7% have a household income of $100,000-149,999
    • 11.9% have a household income of $150K+
Education & Occupation
    • 55.3% have graduated college or higher
    • 36.8% are professional/managerial
Marital Status
    • 70.7% are married
    • 41.5% have children
Online Usage
    • 75.7% access the web every day
    • 97.4% have a broadband connection
    • 62.7% access the web from work
    • 96.1% access the web from home
Online Purchasing
    • 69.1% have purchased online in the past 30 days

Reach

Unique Users: 5,694,000
Page Views: 13,589,000
Source: @Plan Fall 2009
Reach Source: comScore Media Metrix October 2009