MSN Video allows advertisers to present their best, most impactful creative to highly engaged users in an environment rich in safe and desirable content. The result: highly successful, measurable campaigns.
Delivering a TV-viewing experience online, with breaking news coverage, sports highlights, movie previews, and music videos, MSN Video also offers MSN Originals—online shows that engage the audience through video, relevant content, communities and more.
- MSN Video has more than 13 million users in the U.S.1
- More than 66 percent of MSN Video users have purchased online in the past 30 days.2
In the sometimes cluttered and free-rolling world of online video, MSN Video offers content that is editorially vetted to provide a safe environment for brands, while ensuring that high-impact content is front and center. Your richest and most compelling marketing messages reach engaged and interested viewers. Overall, viewers pay 53 percent more attention to online video ads than TV ads.2
- Ads are presented in viewers' direct line-of-sight.
- Companion ads, banners, and pre-roll ads work in harmony to create a compelling, uniform, and clean presentation of your message.
- Video Overlays are static or animated overlay ads that appear 12 seconds into video content. Users can click to launch streaming media ads within the player or to a desired click-URL destination. Benefits include:
- A perfect companion to pre-rolls, overlays drive higher brand awareness and engagement after pre-rolls initiate a 1:1 relationship with the user.
- An effective way to reach the premium video audience—even for advertisers without video assets.
- Your message can be aligned with professional and trusted content in the following categories: News, Lifestyle, Entertainment, Business, Sports and Casual Games.
Paid ad placement has long been a staple of television and accepted by multitudes of audiences. Now online video advertisements are readily accepted by online users.
At Microsoft, we understand the intersection of the consumer and technology. Our advertising solutions can help you connect with your consumers as they access different media at various points throughout the day—from PCs to games to mobile devices—and even more in the future.
