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Online video continues to explode, with viewer usage and advertiser spending up more than 50 percent this year. The reason? Video ads gain more attention and drive greater brand favorability than traditional television and standard online advertising. MSN Video allows advertisers to present their best, most impactful creative to highly engaged users in an environment rich in safe and desirable content. The result? Highly successful, measurable campaigns.
MSN Video delivers a TV experience online with breaking news coverage, sports highlights, movie previews, music videos, and more. On top of its TV-based content, MSN Video also offers MSN Originals—online shows that engage the audience through video, relevant content, communities and more.
In the sometimes cluttered and free-rolling world of online video, the new MSN Video V4 player offers content that is editorially vetted to provide a safe environment for brands, while ensuring that high-impact content is front and center. Your richest and most compelling marketing messages reach engaged and interested viewers.
Ad Placement
- Ads are presented in viewers’ direct line-of-sight.
- Companion ads, banners, and pre-roll ads work in harmony to create a compelling, uniform, and clean presentation of your message.
Captive Audience
- Overall, viewers pay 53 percent more attention to online video ads than TV ads.1
- MSN Video is a top-rated Entertainment site.2
Paid ad placement has long been a staple of television and accepted by multitudes of audiences. Now online video advertisements are readily accepted by online users.
At Microsoft, we understand the intersection of the consumer and technology. Our advertising solutions can help you connect with your consumers as they access different media at various points throughout the day—from PCs to games to mobile devices—and even more in the future.
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