The typical MSN Money user is a high-income professional or small-business owner who has a portfolio of US$50,000+ and uses the site to manage investments and research stocks. He or she shops online for everything from automobiles to loans to computer hardware.
- 60 percent Male
- 40 percent Female
- 59 percent are 25-54 years old
- 11 percent are 25-34 years old
- 22 percent are 35-44 years old
- 26 percent are 45-54 years old
- 41 percent are 55+ years old
- 78 percent have a household income of $50K+ (Index 118)
- 57 percent have a household income of $75K+ (Index 130)
- 37 percent have a household income of $100K+ (Index 137)
- 16 percent have a household income of $150K+ (Index 149)
- 60 percent are college grad/post grad
- 42 percent are professional/managerial (Index 137)
- 78 percent are married
- 38 percent have children
- 34 percent have a portfolio size of less than $50,000
- 52 percent have a portfolio size of $50,000+ (Index 136)
- 39 percent have a portfolio size of $100,000+ (Index 141)
- 24 percent have a portfolio size of $250,000+ (Index 161)
- 13 percent have a portfolio size of $500,000+ (Index 178)
- 73 percent access the web every day
- 95 percent have a broadband connection
- 67 percent access the web from work
- 97 percent access the web from home
- 69 percent have purchased online in the past 30 days
- 100 percent more likely to provide frequent financial advice
-
63 percent more likely to have transacted/purchased a loan in the last 30 days
-
253 percent more likely to have transacted/purchased stocks in the last 30 days
-
75 percent more likely to have transacted/purchased home electronics in the last 30 days
-
52 percent more likely to have made a travel purchase in the last 30 days
-
141 percent more likely to have purchased a new car in the last six months
- 61%
are Male
- 39.1%
are Female
- 40.6%
are 55+
- 1.7%
are 18-24
- 10.1%
are 25-34
- 57.8%
are 25-54
- 21.1%
are 35-44
- 26.7%
are 45-54
- 76.9%
have a household income of $50K+
- 55.1%
have a household income of $75K+
- 35.3%
have a household income of $100+
- 21.8%
have a household income of $50,000-74,999
- 19.8%
have a household income of $75,000-99,999
- 20.1%
have a household income of $100,000-149,999
- 15.2%
have a household income of $150K+
- 27.3%
have post graduate education
- 60%
have graduated college or higher
- 39.2%
are professional/managerial
- 76.8%
are married
- 36%
have children
- 73.1%
access the web every day
- 95.5%
have a broadband connection
- 66.1%
access the web from work
- 96.9%
access the web from home
- 71.3%
have purchased online in the past 30 days
| ReachUnique Users: 10,343,000
Page Views: 157,691,000 |
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