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Reach Consumers as They Manage Their Money on MSN

MSN Money is a great place for advertisers to connect with people as they learn about how to get the most out of their money. The site’s award-winning tools and exclusive investment news help create one of the most popular finance sites in the U.S.

 

MSN Money draws a valuable audience for advertisers. By helping users make smart decisions about managing their finances, MSN Money attracts influential investors.

Audience Demographics:
  • Over 24 percent of MSN Money users have a portfolio size of $250,000 or greater.1
  • Sixty-nine percent of MSN Money users have made an online purchase in the past 30 days.1
 
Why Market on MSN Money?
  • Reach the influential at-work audience.
    The typical MSN Money user is a high-income professional or small-business owner who has a portfolio of at least $50,000, and uses the site to manage investments and research stocks. He or she shops online for everything from automobiles to loans to computer hardware.2 Let your message reach them by advertising on MSN Money.
  • Align your brand with one of the top financial destinations on the internet. MSN Money attracts more users than CNN Money, Forbes.com, Bloomberg.com or WSJ.com.2 We have even garnered the highest accolades from Forbes, Barron's, Money, and PC Magazine. 
  • Help the MSN audience figure out what to do with their money. Advertisers can target their ideal consumers by sponsoring an MSN Money Decision Center. These in-depth guides offer creative solutions to tough financial issues such as "Get the Insurance You Really Need" and "The Right Way to Retire Early."

Find out how to connect with an affluent audience with MSN Money advertising. Contact a sales representative today.


 

1. @Plan, Summer 2009.
2. comScore Media Metrix, June 2009.
Reach Source: comScore Media Metrix October 2009