MSN Local Edition is the single online destination for everything local. It gives advertisers a new and relevant way to reach their customers, by connecting with them through hyper-relevant content and rich local experiences. A prominent feature on MSN Homepage, Local Edition will drive consistent traffic, plus:
- Equip users with a one-of-a-kind, easy-to-navigate online dashboard for local information.
- Provide local information such as news, weather, sports, movies, events, restaurants and traffic.
- Support local advertisers with flexible, contextually relevant ad-serving options and geo-targeted inventory.
- Consumers are hungry for local. Local information is the No. 1 topic that consumers look for and enjoy reading about online.1 In the past, they found that information in traditional media such as newspapers, but today consumers look to the web. In addition to local news and events, they find geographically and contextually relevant ads for essential services like automotive repair, health care providers and financial professionals.
- MSN Local Deals will drive customers to stores. An online version of retail store inserts in Sunday papers, MSN Local Deals are coming soon, and will help retailers extend their reach to online consumers and connect with them through a unique experience. Consumers can view special offers and product information; find stores and get directions using Bing maps; save items to a shopping list; and share their finds with friends.
Start connecting with your local audience. Contact a sales representative today.
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