- 50.1%
are male
- 49.9%
are female
- 15.3%
are 18-24
- 21.4%
are 25-34
- 29.8%
are 35-44
- 17.4%
are 45-54
- 16.1%
are 55+
- 49.9%
are married
- 8.7%
are living with domestic partner
- 50.5%
have children present in the household
- 28.1%
have graduated college with a degree
- 38.4%
have a household income of $75,000 or more
- 23.7%
have a household income of $100,000 or more
- 83.5%
have purchased online in the past 6 months
- 21.2%
have shopped online in the past 6 months
- 17.2%
have researched a new vehicle online in past 6 months
- 17.2%
have researched auto insurance online in past 6 months
- 14.2%
have purchased men's clothing online in past 6 months
- 9.9%
have purchased women's clothing online in past 6 months
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