MSN Latino

Unique Users: 1,364,000 / Page Views: 28,000,000
http://www.latino.msn.com
Overview Audience Profile Screens  

Reach the fastest growing segment of the US population!

Find your target market on MSN Latino.  The Hispanic population in the United States is the largest ethnic minority comprising over 30 million online users.   These customers are highly engaged in social networking, mobile, entertainment and sports.

MSN Latino appeals to all Hispanic generations, with culturally relevant and useful information provided through trusted publishers such as Wonderwall Latino, Telemundo, BBC and Fox Deportes.

Young and Affluent Audience

Almost 45% of the Hispanic market is between the age of 18 and 34 years old.  Over ¾ of them have made an online purchase in the past 6 months and possess a household income of over $50, 000 a year1.

Hispanic households are also very family friendly, with the average household 82% more likely than the average internet household to have children less than 5 years old1.


Why Advertise on MSN Latino?

In a word?  Potential.   The largest segment of the Hispanic audience is up and coming- known as “Millennials”, these viewers are young, invigorated and socially and politically active!  Almost 20% of the US Millennial population is now Hispanic2.


Contact us to find out more about reaching this key audience on MSN Latino

 

  1. Nielsen data @plan Release IV 2011
  2. Pew Research Center, 2010
Reach Source: comScore Media Metrix, February 2013.