Challenge
A leading appliance manufacturer, well known for its large home appliances but not top-of-mind when it comes to vacuums, wanted to build awareness of its new cutting-edge vacuum cleaner.

 

Solution
The MSN Homepage hosted a 15-second rich media float ad during a holiday weekend. The float ad drove to an expandable, highly interactive ad unit where users could learn about the product through content, photos and video. The two-day takeover, featuring the float ad and interactive ad, gave the advertiser a platform to implement an engaging execution while receiving maximum exposure.

 

Results
Visits to the advertiser’s website increased 178 percent within one week after ad exposure, and consumers who viewed the ad were 120 percent more likely to conduct product related searches on the top five search engines. The expanded experience delivered an average engagement time of 90 seconds, double the Homepage benchmark¹. The client reported seeing a strong increase in sales following the Homepage execution.

 

With over 63 million monthly unique visitors², the MSN Homepage offers a highly qualified audience that is better educated, wealthier and actively shops online³. As well, the Homepage consistently outperforms MarketNorms and other portals in raising Awareness metrics⁴. The MSN Homepage should be on the short list of any high profile brand—it delivers high exposure, a quality audience and influences consumers.

 

Download the MSN Homepage Home Appliance case study now.

 

1. Microsoft Internal Reports
2. comScore Media Metrix April 2011
3. Nielsen @Plan Release 4 2010 *than the average internet user
4. Dynamic Logic. Studies completed in 2008, 2009 and first half of 2010

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