Overview Audience Profile Ad Formats  
MSN attracts a substantial audience of affluent consumers who return daily to check email, follow news, track stocks, download movies and music, research major purchases, shop and more.

Demographics

Gender
    • 45.1% are Male
    • 55% are Female
Age
    • 34% are 55+
    • 4.4% are 18-24
    • 61.7% are 25-54
Income
    • 69% have a household income of $50K+
    • 47.4% have a household income of $75K+
    • 21.6% have a household income of $50,000-74,999
    • 19.7% have a household income of $75,000-99,999
    • 17.1% have a household income of $100,000-149,999
    • 10.6% have a household income of $150K+
Education & Occupation
    • 52.1% have graduated college or higher
    • 33.4% are professional/managerial
Marital Status
    • 70.6% are married
    • 41.3% have children
Online Usage
    • 70.2% access the web every day
    • 95.6% have a broadband connection
    • 59.9% access the web from work
    • 95.9% access the web from home
Online Purchasing
    • 65.2% have purchased online in the past 30 days

Reach

Unique Users: 61,509,000
Page Views: 2,796,322,000
Source: @Plan Fall 2009
Reach Source: comScore Media Metrix October 2009