A new research collaboration between Microsoft subsidiary Massive Inc. and comScore will show advertisers the degree to which in-game ads motivate gamers to visit web sites and conduct brand-related search queries.

Publicis Groupe’s Phonevalley recently announced a strategic agreement with Microsoft to create customized mobile advertising solutions, technology and metrics that will run across Microsoft’s mobile web properties.

The industry's largest educational forum to help companies expand their businesses and understand new technology will feature 200 conferences and more than 300 expert speakers discussing hot industry trends and topics.