Yahoo! and Microsoft announced an agreement that will improve the web search experience for users and advertisers, and deliver sustained innovation to the industry. In simple terms, Microsoft will now power Yahoo! search while Yahoo! will become the exclusive worldwide relationship sales force for both companies' premium search advertisers.
Publicis Groupe’s Phonevalley, the world’s leading mobile marketing agency, recently announced a strategic agreement with Microsoft to create customized mobile advertising solutions, technology and metrics that will run across Microsoft’s mobile web properties. The packaged solutions will be available in 14 markets worldwide.
The industry’s largest gathering of online marketers converge at ad:tech New York in November. The conference and expo features over 250 speakers and panels on topics ranging from online ads to social media to multi-channel marketing, along with over 250 exhibitors, keynote presentations, social and networking gatherings and more!