Mobile is a powerful way to consume media. Consumers browse the internet for news, information and entertainment, and to connect with friends through voice, text, pictures, email and social networking. The mobile device is in consumers' hands throughout the day, and it goes with them as they move through their personal and professional lives.
In order for mobile advertising to be effective, it must engage and entertain your customers, and enhance their life. Mobile Advertising from Microsoft is designed to do exactly that:
Engage. Take into account your customer’s preferences and behaviors, as well as what he is currently doing—for example, your ad might remind him to tune in and generate Xbox points.
Entertain. Create a compelling, enjoyable experience that your customers want to be a part of—for example, with dynamic creative, we have the ability to present multiple ad assets to customers through a single, scalable interaction model.
Enhance. Ensure that messages are relevant to the consumer and what she is doing—for example, location-based ads for pizza on the way home from work.
We have created a mobile advertising ecosystem across both search and display that creates relevant, personalized and compelling experiences for your audience. You can also position your marketing message where people are accessing premium content, including MSN Mobile, Windows Live, Bing and more. And through comprehensive multi-screen campaigns that include PCs, TVs, mobile phones and media devices, you can cover all digital touchpoints to engage your target consumers.
