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Deliver unmatched audience reach and engagement
Mobile advertising is an essential pillar of a successful online marketing strategy, and with Microsoft, you get two high-impact, robust solutions: display and search advertising. Our mobile display ad solution connects your brand to nearly 50 million unique users or 55 percent of the U.S. wireless web audience. 1 And our mobile search ad solution leverages the search partnership with Yahoo! Bing Network and provides advertisers a competitive choice to reach an extensive audience of 28 million unique mobile searchers each month, all through our unified search marketplace. 2
Get your mobile advertising campaign started now.
So what sets us apart? For starters, only Microsoft Advertising drives quality results to advertisers by combining audience insights harnessed across mobile, PC, and gaming, with the powerful reach of our premium mobile properties. These include Bing for mobile, MSN Mobile, NBCNews.com, Fox Sports, Wonderwall, and many more.
Learn how to bring your mobile marketing strategy to life with Microsoft mobile display and search advertising solutions that aim to reach all mobile users, period—on every carrier and virtually every device, anywhere in the world.
Contact an account executive to get started, or download the Microsoft Mobile Advertising brochure.
Microsoft Advertising offers unparalleled benefits based on the following guiding principles:
We aim to reach all mobile users, period
Not only does Microsoft Mobile Media reach nearly 50 million active users on the mobile web, we also reach:
- Consumers on virtually every device: 59 percent of iPhone users, 45 percent of BlackBerry users, 53 percent of Android users, and 55 percent of Feature Phones users.3
- Consumers regardless of geography: United States, Canada, Europe, China, Japan, India, etc.
Microsoft Advertising offers advanced targeting solutions—like device, carrier, profile, behavioral, and keyword targeting—across our premium mobile properties. Download the Ace Hardware and GMC case studies to see results of a mobile media campaign that engaged users through behavioral and demographic targeting. |
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Mobile solutions beyond the ad impression
Connect active, on-the-go consumers with the real-world brands and services they seek. Microsoft Advertising partners with leaders that offer complete mobile solutions across key advertising verticals such as automotive, entertainment, retail, travel, financial services, and many others.
Our innovative ad placements create captivating mobile experiences that engage consumers on multiple levels. Microsoft Advertising offers extended mobile services, including:
- Post-click solutions such as click-to-download, click-to-video, SMS, and much more.
- Mobile campaigns tailored for consumer needs like sweepstakes, click-to-buy, data capture, consumer polls, and surveys.
Microsoft Advertising is also committed to developing engaging ad formats, placements, and experiences—such as rich media, click-to-call, and integrated location-based services—that provide unmatched value to advertisers. |
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The impact of the multi-screen multiplier
Landing a single message often requires the power of multiple screens. Microsoft Advertising makes it simple to land consistent experiences across multiple screens to make a lasting impact in an increasingly complex media environment.
For more information on Microsoft’s Multi-Screen Multiplier, download the Deadliest Catch case study to view results of integrated multi-screen campaigns. |
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Mobile search advertising at the point of decision
When you’re ready to engage with today’s on-the-go consumers, turn to mobile search advertising solutions from Microsoft. Microsoft Search Advertising can help maximize your investment by driving high-quality leads at a higher return on investment than competitive mobile search providers. Here’s how:
- Leverage the search partnership between Yahoo! Bing Network that provides a competitive choice with time-saving and cost-efficient ways to reach millions—28 million unique mobile searchers each month—all through a unified marketplace.
- Not only can mobile search advertisers extend reach, but you can also take advantage of higher click-through rates than competitive mobile search providers, at a fraction of the cost. Download the Intel, JK Harris and RW Lynch case studies to learn how these campaigns delivered efficiencies with Bing for mobile.
With Yahoo! Bing Network for mobile, your online search campaign can get the boost it needs to efficiently reach today’s mobile consumer. |
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Partnerships and strength in numbers
Partnerships are core to Microsoft Advertising’s success in the mobile space. We focus on what we do best by partnering with leading content, carrier, and agency players. It’s these strategic relationships, like our unparalleled relationships with Yahoo! and Verizon Wireless, that have made significant growth in our mobile search and display consumer base. This in turn helps us accelerate mobile innovation and adoption.
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