Mobile is not just about the mobile device itself anymore;
it is a powerful way to consume media. Increasingly, consumers are browsing the internet for news, searching for local restaurants, and connecting with friends through voice, text, pictures, email and social networking. The mobile device is in consumers’ hands 24 hours a day and it moves with them as they move through their personal
and professional lives.
Microsoft has created a viable mobile advertising ecosystem across both search and display that creates engaging experiences for your audiences when they are on the go.
In order for mobile advertising to be effective, we believe it needs to enhance, engage and entertain your customer. Mobile Advertising offerings from Microsoft are designed to do exactly that:
Enhance. Ensuring messages are relevant to who the consumer is and what they are doing—for example, location-based ads for pizza on the way home from work.
Engage. Taking into account customer preferences and behaviors as well as what a consumer is currently doing—for example, your ad reminding people to tune in and to generate Xbox points.
Entertain. Creating a compelling, enjoyable experience that your customers will want to be a part of—for example, with dynamic creative, we have the ability to show multiple ad assets through a single, scalable interaction model.
