These days, people are on the move more than ever, and mobile phones are the go-to gadget for staying in touch with friends, family, and information that matters most. In fact, 92 percent of users in a recent survey said they can’t get through the day without using their mobile phone 1 and more than 34 million U.S. users view the web with their mobile device. 2
Mobile advertising helps you connect with these tech-savvy consumers in a way that’s personal, interactive, and effective. In fact, research shows that leading Internet sites that have a presence on the mobile Internet can extend their reach by 13 percent.3 Learn how to extend the reach of your campaign through mobile ad opportunities with Microsoft Advertising.
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MSN Mobile positions your message to target the growing number of consumers who rely on their mobile phone to stay connected. Align your ad with premium content on MSN Entertainment, MSN Money, FOX Sports, and more. A recent retail banking study validated the effectiveness of advertising on MSN Mobile. Ads on MSN Mobile increased sign-up intent for mobile banking by 6 percent.4
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Now any of the 25 million people in the U.S. who access Windows Live Hotmail and Windows Live Messenger on their mobile phones 5 can see your ads. Windows Live for mobile promotes your brand in markets in the U.S. and Europe in a powerful way. Consider this: 51 percent of the mobile users, the equivalent of 28 million people, who recall seeing mobile ads within the last 30 days say they responded to the ad. 3
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Microsoft adCenter is conducting an invitation-only U.S. beta for mobile search ads on Live Search. These text-based ads display on http://m.live.com/ and allow searchers to click on the ad’s landing page, or click-to-call the business directly from their mobile device. Fill out this form to express your interest. |
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Find Your Audience
Let us know who you’re looking for and we’ll tell you where on Microsoft Advertising to find them.
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