MSN Video offers an engaged, diverse audience

Challenge

Video advertising has become a popular and effective way to reach consumers, a trend that’s expected to grow over the next few years. The key for advertisers is knowing how to reach an engaged video-viewing audience.
 

Solution

This report outlines audience demographics and trends for the Microsoft video sites. MSN Video viewers are a diverse group that represents a significant portion of the total online audience.

Results

The report includes takeaways about MSN Video viewers such as:
 

• They tend to skew male.
• Most finish watching the videos they start.
• They shop online, engage in social media, and get excited about new technology.

Download the Microsoft Video Sites research report.